Rock Werchter and Proximus launch cross-platform mobile festival application

Belgium | June 17, 2010

The Rock Werchter mobile application powered by Proximus is available on multiple mobile platforms and devices http://pressdoc.com/p/0002v3

Rock Werchter, voted best music festival in the world for several years now, is proud to announce the release of a festival-application for multiple mobile platforms and devices: The Rock Werchter mobile application powered by Proximus. The application's features give users the opportunity to expand their festival experience, not only during, but also before and even after the event. One thing is for sure, you'll definitely experience the festival like never before!

The mobile device market has changed dramatically over the past 2 years thanks to the efforts of innovators like Apple and other mobile device companies. The devices get smarter every day and mobile applications are becoming more and more important in our daily routine. We use them to communicate, we use them for work, we even use them for pleasure. They are becoming little extensions of our lives.

Therefore Rock Werchter, collaborated with some other Belgian festival organisers to present you the ultimate mobile festival experience: The Rock Werchter mobile application powered by Proximus. The application became reality thanks to a joint venture with partners Proximus, Zanzibar and mobile development company Appstrakt.

Some of the features of the application include: Facebook & Twitter integration, multiple ways to consult the line-up, detailed artist information, detailed interactive map of the festivals ground. iPhone owners even have the ability to see their current location on the festivals map, thanks to the built-in GPS of their device.

The Rock Werchter mobile application powered by Proximus will be available for download on your computer through the festival website (www.rockwerchter.be) or the Belgacom Skynet portal (www.generation.be). Iphone and Android users can download the Rock Werchter mobile application powered by Proximus direcly to their phone via the newly launched Skynet mobile portal (m.skynet.be). Users with another phone can download the Rock Werchter mobile application powered by Proximus (available via all mobile operators) as from 22/06 on m.skynet.be. Proximus customers with another phone can also get the application by sending a free SMS with the keyword 'Werchter' to the number 8130 (NL) and 8140 (FR).

---

The following is an extensive list of all features of the application.
Keep in mind that the availability of features, as they are described below, will of course depend on to the capabilities of your mobile device.

UPDATING YOUR APPLICATION

Where will the application get its content and how does it stay up to date?

Each time you open your application it will automatically synchronize the content on your device. This way everything - from news over line-up to practical information - will always be up-to-date.
Every piece of data is then stored on to your device, so when internet access is not available the application will of course keep working.

For an optimal experience of the application and its functionalities, we advise you to update frequently.

Costs which are related to updating your Rock Werchter mobile application depend on the rates charged by your mobile operator.

NEWS

There are 3 ways to receive updates about Rock Werchter 2010.

- Facebook

First there is the Rock Werchter Facebook fanpage stream. Here you receive exactly the same content as on Facebook. You can login with your Facebook ID to like a post or write a comment.

- Twitter

You can also check the #RW10 tweets if you would like to know what people are saying about the festival. Login with your Twitter ID to share an interesting Rock Werchter related fact of your own.

- Classic news feed

Here you receive exactly the same content as on the Rock Werchter website.

CONSULTING THE FESTIVAL'S SCHEDULE

Consulting the Rock Werchter schedule is easy. You have a separate timeline per day for Main Stage and the Pyramid Marquee. Select artists to visit their profile page if you would like to know more about them. Or you can also add them directly to your favorites by tapping the heart in the right bottom corner.

During the festival you will see that your app will automatically show you the schedule for the actual day. Also, a dashed vertical line will appear to indicate the current time.

LINE-UP

There are 3 different ways to consult the Rock Werchter 2010 line-up.

- Per stage.

The user experience is different per platform and/or device. You get a line-up for every other stage. From here you can select artists to visit their profile page in case you would like to know more about them.

- Artist overview.

An alphabetically ordered list containing all performing artists.
Select artists to visit their profile page if you would like to know more about them.

- Favorites

This list contains all the artists you selected as your favorite.
Your favorites list is ordered by date and gives you an indication of when and where these artists will be performing.

You can track the progress of the artists' performance thanks to the progress bar which will appear during the festival.

Timing is of course provided as an indication and is subject to change.

ARTIST PROFILE PAGE

Artist profile pages include following information, where available:
Name, image, date, stage & links. Links will of course be opened when your device has a mobile browser installed and when internet acces is available.

You can add artists to your personal favorites list by tapping the favorite button on the top right corner of the profile page.

Want to share artist information with your friends? In the iPhone or iPod touch you can share artist information with your friends on Facebook and Twitter or using E-mail.

INTERACTIVE MAP

In the application you can find an interactive map with detailed overview of the festival ground, therefore additional information about the stages, partners and other points of interest may be available after selection on the map.

- Stages

After selecting a stage during the festival, you will see which artists are performing on that given time, and who will be up next. You can track the progress of the artists' performance thanks to the progress bar.

- Partners

Several partners have their own private profile page within your application. Don't forget to visit these pages, because there are some interesting things to find out. Integrated partners are Proximus, Belgacom, Skynet, Carrefour, Coca Cola, Jacob's Creek, Junkers, Jupiler, KBC, Red-Bull, Win For Live, JAVA, De Morgen and AS Adventure. We thank these partners for supporting The Rock Werchter mobile application powered by Proximus. 

- Points of interest (POI)
 
We have some interesting information about several points of interest (like catering, drink stands, …) which is also available upon selection.

In the iPhone/ iPod Touch your are able to create a POI of your own (your tent, car, …) just tap shield the button on the top right corner. You can drag a POI pinpoint throughout the map. Name / rename your POI by tapping the popup after selecting the POI pinpoint on the map. Delete your created POI by tapping the delete button.

GEO LOCATION (GPS) (iPhone only)

Are you the proud owner of an iPhone 3G or 3GS? Alright! During the festival you can benefit from the built-in GPS system of your device. You can see your current location on the map, when you are in the neighborhood of the festival or on the festival ground. Use your current location to save interesting POI (like your tent, car, …), by simply dragging POI pinpoints to your current location.

As you know, the accuracy of your GPS can differ, but it should be accurate to within 10 meters of your location.

SHARE YOUR APPLICATION (iPhone only)

Do you like your application? Then why not share it with your friends. It's easy. Just tap the action button on the top left corner of the information page. Sharing is possible on Facebook and Twitter or using E-mail. We thank you very much.

Think mobile applications and mobile applications only!
Developed by a team of talented and complementary people.
One team that creates the flow, user interface, and does the actual programming.
At Appstrakt we manage every pixel, every bit and byte of your mobile application,
with the sole purpose to give your users, clients or audience an experience worthy of being mobile!

Appstrakt developes applications for following mobile platforms:

- iPhone / iPod Touch / iPad
- Android
- Symbian
- Windows Mobile
- Blackberry